| 香格里拉旅游品牌的核心价值与建设 |
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| 引用本文： | 绒巴扎西.香格里拉旅游品牌的核心价值与建设[J].云南民族大学学报(哲学社会科学版),2006,23(2):63-67. |
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| 作者姓名： | 绒巴扎西 |
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| 作者单位： | 云南民族大学,云南,昆明,650031 |
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| 摘 要： | 在对香格里拉文化整体把握与分析的基础上,论证了人与自然和谐、人与人和谐是香格里拉文化的精髓,同时,也是香格里拉旅游品牌的核心价值;进而以品牌的核心价值为中心线索,从人与自然和谐、人与人和谐两个方面提出创建香格里拉旅游品牌的制度选择与方略。
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| 关 键 词： | 香格里拉旅游品牌 核心价值 和谐 |
| 文章编号： | 1672-867X(2006)02-0063-05 |
| 修稿时间： | 2005年12月1日 |
On the Core Value of Shangri-La as a Tourism Brand and its Promotion |
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| RONG Ba-zha xi.On the Core Value of Shangri-La as a Tourism Brand and its Promotion[J].Journal of Yunnan Nationalities University:Social Sciences,2006,23(2):63-67. |
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| Authors: | RONG Ba-zha xi |
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| Abstract: | Through a comprehensive analysis of Shangri-La culture,the author concludes that its essence lies in the harmonious co-existence between man and nature as well as among human beings themselves,on which the core value of Shangri-La as a tourism brand relies.The author also discusses the institutional choice and planning for making Shangri-La as a tourism brand based on this understanding. |
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| Keywords: | Shangri-La as a tourism brand core value harmony |
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