| 江西南昌广告公司总经理竞争力调查研究 |
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| 引用本文： | 刘宣如,赖传金,曾光,郭小群.江西南昌广告公司总经理竞争力调查研究[J].南昌航空大学学报,2003,5(4):5-9. |
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| 作者姓名： | 刘宣如 赖传金 曾光 郭小群 |
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| 作者单位： | 南昌航空工业学院 江西南昌330034
(刘宣如)，江西省广告协会 江西南昌330046
(赖传金)，南昌大学 江西南昌330047
(曾光)，南昌航空工业学院 江西南昌330034(郭小群) |
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| 基金项目： | 江西省教育厅 2 0 0 2— 2 0 0 3年度“江西广告市场问题调查与对策研究”课题的子课题之一 |
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| 摘 要： | 本文基于实地调查统计数据 ,从总经理本人从业至今动态情况、总经理当前基本静态状况及其公司—同行—协会评价、总经理的经营困惑和前景观望等三个方面对江西南昌广告公司总经理竞争力问题做了深入的分析研究 ,并在此基础上提出了相应的对策性探讨 ,希冀能籍此推动江西广告业的发展 ,也试图为中西部广告业的提升提供管窥之见。
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| 关 键 词： | 南昌 广告公司 总经理 调查 对策 |
| 文章编号： | 1009-1912(2003)04-0005-05 |
| 修稿时间： | 2003年8月20日 |
A survey on competitive power of general managers of advertisement companies in Nanchang, Jiangxi |
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| LIU Xuan-ru ,LAI Chuan-jin ,ZENG Guang ,GUO Xiao-qun.A survey on competitive power of general managers of advertisement companies in Nanchang, Jiangxi[J].Journal of Nanchang Institute of Aeronautical Technology(Social Science),2003,5(4):5-9. |
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| Authors: | LIU Xuan-ru LAI Chuan-jin ZENG Guang GUO Xiao-qun |
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| Institution: | LIU Xuan-ru 1,LAI Chuan-jin 2,ZENG Guang 3,GUO Xiao-qun 1 |
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| Abstract: | Based on our statistical data of the on-the-spot investigation, this paper analyses the competitive power of general managers of the advertisement companies in Nanchang, .Jiangxi through these following three aspects: the dynamic states of their obtaining employment, the present static states, their difficult situation of operation and their expectation for prospect. And according to the analysis, this paper puts forward some corresponding countermeasures with a view to promoting the advertisement industry in Jiangxi as well as in the middle-western areas of China. |
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| Keywords: | Nanchang Advertisement company General managers Investigation Countermeasures |
| 本文献已被 CNKI 等数据库收录！ |
