皖西南旅游深度开发战略研究

皖西南地区具有开发旅游的多项优势,发展潜力很大。目前存在的问题主要有交通通而不畅,旅游资源内涵挖掘不足,局部无序开发。因此,皖西南应采取旅游深度开发战略,进一步明确旅游发展的战略定位;整合旅游资源,构筑旅游板块,构建与周边地区竞合有序的旅游功能区;建设通达便捷的区域旅游交通体系;打造强有力的旅游品牌形象;转变经营管理模式,创新经营管理机制;将皖西南建成集观光游览、休闲度假、娱乐体验、宗教修学于一体的全国闻名的“人文山水”体验型旅游目的地。

A Strategic Research on the Further Development of Tourism in South-west Anhui

The South-west areas of Anhui province enjoy high potentials for tourist development, but poor transportation, improper exploitation of the tourist resources have hindered their development. Therefore, the South-west areas of Anhui province should adopt a new strategy to develop tourism and further clarify the strategic orientation of their tourist development. They should reintegrate the tourist resources, construct functional tourist areas which compete as well as cooperate with the surrounding areas. They should also establish a quick and convenient regional transportation system, forge a powerful tourism brand, create new management mechanism, and finally build the south-west areas of Anhui Province into a famous tourist resort which integrates the sightseeing, recreation and religious study.