论我国公共关系市场的持续健康发展

社会各行各业对公共关系的现实和潜在需求构筑了中国公共关系市场;共生性是中国公共关系市场的基本特征之一,对其确认和深入理解,有助于在活跃的社会经济活动中找到并拓展自己的发展空间;公共关系市场规模测定需要更加科学;有了公共关系市场的游戏规则并共同遵守,才能促进我国公共关系市场的快速发展;高质量的公共关系基础平台是公共关系市场持续健康稳定发展的保证.

A few problems in promoting sustained development of the markets of public Relations in China

The requirement and realization of public relations of all walks of life form China's public relations. Symbiosis is one of the basic characteristics of public relations and is helpful to activating social and economic activities and to enlarging development space. The measurement of market scales of public relations needs to be more scientific. The rules of public relations market should be abided by to promote the rapid development of public relations market. The basic platform of public relations of high quality is the guarantee for the healthy development of public relations market, the construction of which includes the theory of public relations rooted in Chinese culture, standards of public relations based on Chinese and foreign accustoms and systems, establishment of the branch of leaning of public relations and curriculum construction of public relations, and so on.