| 高校导入CIS策略刍议 |
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| 引用本文： | 周宏武.高校导入CIS策略刍议[J].同济大学学报(社会科学版),2004,15(2):76-80,123. |
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| 作者姓名： | 周宏武 |
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| 作者单位： | 同济大学新闻中心 |
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| 摘 要： | 企业识别系统 (简称CIS)是企业发展的重要战略之一。高校教育市场的竞争日趋激烈 ,加强高校形象策划 ,建立高校CIS ,应该成为高校发展的重要战略选择。本文通过借鉴企业CIS内涵 ,阐述了高等院校导入CIS的重要性和必要性 ,并对高校建立和实施CIS策略提出了建议。
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| 关 键 词： | 高等院校 CIS 战略 对策 |
My Humble Opinion about the Introduction of CIS Strategy into College |
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| Zhou Hongwu.My Humble Opinion about the Introduction of CIS Strategy into College[J].Journal of Tongji University(Social Science Section),2004,15(2):76-80,123. |
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| Authors: | Zhou Hongwu |
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| Abstract: | CIS is one of the significant strategies for enterprise development.With the increasingly fierce competition in the college market,a significant strategy of college development should be to boost the college image design and establish a college CIS.The true meaning of enterprise CIS helps expound the significance and necessity to introduce CIS into college in this paper.Measures about the establishment and operation of CIS in college are also suggested in the paper. |
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| Keywords: | College CIS Strategy Counter-measures |
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