浅谈建国以来国民消费心理的变化

本文以建国以来不同经济发展时期为背景，简要的概述建国六十年来几个不同历史时期随着我国经济的发展人民的消费心理从追求满足生存需要逐渐转变为追求更高的生活需要。尤其是从1979年改革开放以后．我国经济迅猛发展，使人民消费心理发生了巨大的变化。最后指出企业应该追寻消费者心理变化，调整发展方向以适应不断变化的市场。

On Changes in Consumer Psychology since the Foundation of China

In this paper, the author has analyzed the different economic development period since the founding of china, and gave a brief overview on a number of different historical periods as China＇s economic development of the past sixty years. The people＇s consumer psychology shift from the pursuit of the survival needs in higher living standards. Especially from the reform and opening up in 1979, China＇s economic developed rapidly, so the people＇s consumer sentiment has changed dramatically. Finally it concluded that companies should meet changes in consumer psychology, adjust the direction of development in order to adapt to changing markets.