| 对当前高校行政管理专业中公共关系教学问题的若干思考 |
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| 引用本文： | 周艳玲,冯婕,刘鹤. 对当前高校行政管理专业中公共关系教学问题的若干思考[J]. 北京化工大学学报(社会科学版), 2008, 0(1): 54-56 |
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| 作者姓名： | 周艳玲 冯婕 刘鹤 |
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| 作者单位： | 1. 北京化工大学文法学院,北京,100029
2. 北京航空航天大学人文社科学院,北京,100083 |
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| 摘 要： | 公共关系教学一直以来都是高校行政管理专业的必修课,重要性不言而喻,然而其所处的地位却很尴尬。本文指出了公共关系教学在高校行政管理专业中的意义,认为其举足轻重;然后进一步分析了其所处之现状,最后给出了几条可能走出困境的道路。
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| 关 键 词： | 公共关系教学 行政管理专业 意义 现状 解决方案 |
| 文章编号： | 1671-6639(2008)01-0054-03 |
| 修稿时间： | 2007-12-26 |
On Current Teaching of Public Relations in Administration Major of Colleges and Universities |
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| Zhou Yanling,Feng Jie,Liu He. On Current Teaching of Public Relations in Administration Major of Colleges and Universities[J]. Journal of Beijing University of Chemical Technology(Social Science Edition), 2008, 0(1): 54-56 |
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| Authors: | Zhou Yanling Feng Jie Liu He |
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| Abstract: | As an obligatory course,Public Relations has been teaching in administration major of colleges and universities,and nobody could ignore its importance,but its current situation is very awkward.The essay firstly points out that the Public Relations teaching plays a decisive role in administration major of colleges and universities.Then its current situation has been further analyzed,and finally some solutions have been put forward. |
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| Keywords: | Public Relations teaching administration major significance current situation solution |
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