保险营销人员营销伦理问题探析

义利并重,诚信,公平、公正、公开是保险营销的基本伦理原则;欺骗和隐瞒,贿赂和回扣,胁迫和权力交易是保险营销中常见的伦理失范现象。理想的保险行业规范则是：完善保险市场基础性法规制度建设,加强保险监督管理委员会监管力度;提高保险从业人员的素养水平;构建自我伦理,实践自我调适,维护保险行业秩序。

Analysis of the Marketing Ethics Problem from Insurance Marketing Staff

Equal emphasis on obligation and benefit, as well as integrity, fairness, justice and openness are the basic ethical principles of the insurance market. Deception and disguise, bribery and kickbacks, enforcement and power trading are some common losing ethics phenomenon in insurance market. The ideal standards of insurance industry are as follows: perfecting the basic laws and regulations of institutional improvement, enhancing supervision of China Insurance Regulatory Commission, improving literacy level of insurance staff; forming self-ethics, realizing self-adjustment to maintain the order of the insurance industry.