Virtuelles Selbstcoaching — Konzept und erste Erfahrungen

Combining management consultation with psychotherapy in the early nineties, coaching is a real innovation. Its success story grounds on a huge market demand. Nevertheless, actual market observations revealed a declining success progress over the past years caused by two factors. The first one refers to economic reasons since coaching is a high-budget-product and focuses mainly on managers and important specialists. The second factor is a psychological one: many potential clients associate coaching with psychotherapy and therefore react with resistance. To continue the progress, it is necessary to overcome both restrictions. The solution is virtual self-coaching as an innovative combination of coaching and e-learning. It is an online-tool that guides the user through a well-defined path of problem solving questions. This is for many users attractive because of the low costs in combination with the fact that working with an online-tool is associated with further education and not therapy. Our tests have demonstrated that the program is useful for a big variety of different problems and that best results can be expected if virtual self-coaching is combined with telephone coaching.