Wirkungen des TV-Duells im Vorfeld der Bundestagswahl 2005 auf die Wahlentscheidung

During the election campaign to the German Federal Election 2005 the incumbent chancellor Gerhard Schröder and his challenger Angela Merkel met one another on the occasion of a televised debate, the so-called “TV-duel”. This debate was viewed by roughly one third of the German electorate. It is analyzed, whether the perception of the TV-duel winner has had an influence on the voting decision. In the empirical analyses special regard is given to the stability of the winner perception until election day and the influence of subjective expectations towards the debate performance of the candidates. The data analyzed were collected by means of a new interviewing technology via the television screen of the respondents. It is shown, that the winner perception was largely stable and only marginally influenced by the media coverage following the debate. Subjective expectations towards the debate performance of the candidates turn out to be of no importance for the voting decision. The effect of the winner perception on voting behaviour was mediated by changing candidate orientations.