论白领消费的文化意义

消费文化是营销界和传播界当前关注的热点,特别是以白领消费特征为代表的消费文化正越来越影响到社会文化的方方面面。白领消费文化以快餐文化为表现,以文化壁垒为特征,体现了形象消费主义的实质。以这一实质为线索,我们看到炫耀型消费、白领追随型消费与白领消费文化的相关特征,为我们全面认识当今社会的消费文化打开了思路。

White-collar Consumption Cultural and Its Significance

Consumption culture is always the center of the marketing and communication research.It is very important to the development of social culture,especially the white collar consumption culture which is the representative of the consumption culture influences on the all aspects of social culture.White-collar consumption culture has its character of fastfood culture.Those are all the expression of consumption culture.There are other culture phenomena linked to white-collar consumption,such as conspicuous consumption etc,by which thinking wags are provided for guiding us to analyze the social consumption culture.