基于质量信息不对称度的消费者效用与企业利润研究

本文回顾并分析了国内外学者关于质量信息不对称以及质量信息不对称度的相关研究成果,通过比较产品质量真实信息与消费者预期质量信息对质量信息不对称度进行了定义.创造性地将质量信息不对称度引入消费者效用和企业利润的研究之中,基于质量信息不对称度、产品质量与产品价格构建了消费者效用模型与企业利润模型,讨论了质量信息不对称度变化对消费者效用与企业利润的影响,分析了质量信息不对称度和消费者偏好变化的经济意义,实例研究验证了本文定义及推理的合理性和有效性.获得了有意义的结论:企业可以通过调整发布的信息量来改变质量信息不对称度追求较大的利润,将产品质量信息不对称度控制在合适的水平才能获得较高的企业利润和消费者效用.

Study of Customer Utility and Enterprise Profit Based on Quality Information Asymmetry Degree

This paper reviews and analyzes the relative studies about quality information asymmetry and quality information asymmetry degree,defines quality information asymmetry degree by comparing real quality information of products with customer prospective quality information.Introduce firstly quality information asymmetry degree in the studies on customer utility and enterprise profit,design customer utility model and enterprise profit model based on quality information asymmetry,quality and price,discuss the effects of quality information asymmetry degree on customer utilities and enterprise profits,analyze economic meaning of changing quality information asymmetry degree and customer favoritism,validate the rationality and validity of the definition and deduction by instance study,and draw these conclusions:the enterprise can change quality information asymmetry degree to obtain better profits by adjusting the capacity of information promulgated,and better customer utility and enterprise profit can be gotten only by keeping quality information asymmetry degree at suitable level.