期刊的市场营销定位

目前,由于种种原因,我国学术期刊的市场化程度还很低。多数学术期刊还只是依附于各种团体,是一种任务式的存在。随着我国加入世贸组织,期刊市场将面临国内市场国际化的新形势,随着媒体产业经济的空前繁荣,期刊的竞争将日益激烈,学术期刊必须努力寻找自己的市场经济规律,运用符合市场规律要求的营销定位进行经营管理才能在市场竞争中立于不败之地。

Marketing Orientation of Journals

At present,due of some reasons,the marketing level of academic journals in our country is quite low.Most of the academic journals exist only to meet a certain need.After China's entry into WTO,marketing of journals is faced with a new situation-domestic markets becoming internationalized.With unprecedented prosperity of media industrial economy,the competition of journals market becomes more and more fierce,and academic journals must search for its own market economy laws and use the marketing orientation required by market management laws to succeed in market competition..