| Abstract: | Reasons—organized answers to the question "Why does (did, should) X do Y?"—vary between formulas and cause‐effect accounts in one dimension and between popular and specialized statements on the other. Conventions, explanatory stories, codified justifications, and technical accounts all qualify as reasons. Choices among types of reasons and contents within each type vary as a function of social relations between givers and receivers. As professional analysts of reasons for social processes as well as of reasons that social actors provide for their actions, sociologists face serious challenges to their credibility. They can reply to those challenges by (1) building records of effective intervention in social affairs; (2) educating audiences in the logic of social science; (3) incorporating their own explanations into widely available explanatory stories; or (4) confining their conversation to each other. Sociologists who want to influence public understanding must adopt some combination of Options 1 to 3. |
