| 浅谈波特跨国公司理论及其对我国企业跨国经营的分析 |
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| 引用本文： | 崔婧.浅谈波特跨国公司理论及其对我国企业跨国经营的分析[J].山西农业大学学报(社会科学版),2005,4(4):397-399,403. |
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| 作者姓名： | 崔婧 |
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| 作者单位： | 北京大学,北京,100871 |
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| 摘 要： | 1990年,美国哈佛大学波特教授在企业竞争战略理论的基础上提出跨国公司全球战略的经营理论。本文试图对波特教授的这一理论进行较为详细的综述,并且运用该理论解释和分析中国海尔的全球战略,最后得出几点对中国企业跨国经营的有益启示。
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| 关 键 词： | 波特理论 跨国公司 全球战略 |
| 文章编号： | 1671-816X(2005)04-0397-03 |
| 修稿时间： | 2005年4月20日 |
Discussion on the Theory of Potter's Trans-corporation and Its Analysis to the Trans-nation Enterprises of Our Country |
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| CUI Jing.Discussion on the Theory of Potter''''s Trans-corporation and Its Analysis to the Trans-nation Enterprises of Our Country[J].Journal of Shanxi Agricultural University:Social Science Edition,2005,4(4):397-399,403. |
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| Authors: | CUI Jing |
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| Abstract: | In 1990,Professor Potter of Harvard University proposed the management theory of trans-corporation's global strategy on the basis of enterprise's competitive strategy theory.This text attempts to carry on the comparatively detailed survey to this theory of Professor Potter's,and use this theory to explain and analyse the global strategy of Chinese Haier.Several beneficial enlightenments to the management of Chinese trans-nation enterprises are drawn at last. |
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| Keywords: | Potter's theory Trans-corporation Global strategy |
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