| 基于循环经济制造企业绿色营销渠道构建研究 |
| |
| 引用本文： | 刘毅,汪波.基于循环经济制造企业绿色营销渠道构建研究[J].北京理工大学学报(社会科学版),2010,12(3):49-53. |
| |
| 作者姓名： | 刘毅 汪波 |
| |
| 作者单位： | 1.天津大学管理学院, 天津 300072 |
| |
| 摘 要： | 传统经济“资源要产品要污染排放”的单向线型增长模式造成了人类生存环境的不断恶化和自然资源几近枯竭。在总结经济与环境发展现状的基础上引入并归纳了循环经济的概念;在对比传统营销渠道和绿色营销渠道概念之后,详细阐述了绿色营销渠道的内容及其构建与实施的环节;并建立了制造企业绿色营销渠道构建模式。
|
| 关 键 词： | 循环经济 绿色营销渠道 可持续发展 |
| 收稿时间： | 2009/12/7 0:00:00 |
Research on the Construction of Green Marketing Channel of
Manufacturing Enterprise Based on Circular Economy |
| |
| LIU Yi and WANG Bo.Research on the Construction of Green Marketing Channel of
Manufacturing Enterprise Based on Circular Economy[J].Journal of Beijing Institute of Technology(Social Sciences Edition),2010,12(3):49-53. |
| |
| Authors: | LIU Yi and WANG Bo |
| |
| Institution: | 1.School of Management,Tianjin University,Tianjin 300072 |
| |
| Abstract: | The traditional "resources-products-pollution", one-way linear pattern of economic growth resulted in the continued
deterioration of the human environment and the depletion of natural resources. By summing up the current state of economic and
environmental developments, this paper introduced the concept of circular economy and green marketing channels in contrast to the
concepts of traditional marketing channels, elaborated on their contents, construction and implementation, and finally established the
model map of green marketing channels for manufacturing enterprises. |
| |
| Keywords: | circular economy green marketing channels sustainable development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《北京理工大学学报(社会科学版)》浏览原始摘要信息 |
| 点击此处可从《北京理工大学学报(社会科学版)》下载免费的PDF全文 |
