高校学报数字化出版的SWOT分析与发展策略

目前在全球出版业整体转向数字化出版的时代背景下,高校学报也存在数字化出版的转型压力。利用SWOT分析方法进行研究可知,高校学报在数字化出版过程中存在的其特定的优势及劣势,同时面临相应的机遇及威胁。针对高校学报数字化出版的现状,提出其发展策略：1.加大资金和人才的投入力度;2.建立与期刊数据库网站合理的利益分配关系;3.利用采编系统,实现网上办公;4.尝试使用优先数字出版技术解决传统难题;5.逐渐推出手机出版。

SWOT Analysis and Development Strategy of Digital Publishing of University Journal

At present,the global publishing industry as a whole turns into the era of digital publishing,university journals faces the pressure of the transformation to digital publishing.The SWOT analysis shows the university journal has its particular advantages and disadvantages in the process of digital publishing.Meanwhile,it faces the opportunities and threats accordingly.In view of the situation of university journals digital publishing,the article puts forward the following development strategy： 1） enhancing investment in capital and talent;2） establishing a reasonable interest distribution relationship with periodical database website;3） using the editorial system and realizing online office;4） trying to use the priority digital publishing technology to solve traditional problems;5） realizing mobile phone publication gradually.