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我国发展自愿连锁存在的问题与建议
引用本文:马桂兰. 我国发展自愿连锁存在的问题与建议[J]. 郑州航空工业管理学院学报(社会科学版), 2006, 25(1): 200-201,206
作者姓名:马桂兰
作者单位:郑州航空工业管理学院,河南,郑州,450015
摘    要:目前,自愿连锁在中国的发展条件已成熟。但自愿连锁毕竟是舶来之物,该模式在我国的发展过程中仍存在很多问题,比如,自愿连锁组织所获得的价格优势有限,配送成本仍居高不下,自愿连锁的采购联盟管理体制存在弊病,联盟内部出现了诚信危机,等等。文章分别从加盟企业、自愿连锁龙头企业、自愿连锁总部和政府的角度,提出了完善我国自愿连锁的建议。

关 键 词:中小零售企业  自愿连锁  价格优势  配送成本
文章编号:1009-1750(2006)01-0200-00
修稿时间:2005-11-04

Questions and Suggestions about Voluntary Chain in China
MA Gui-lan. Questions and Suggestions about Voluntary Chain in China[J]. Journal of Zhengzhou Institute of Aeronautical Industry Management(Social Science Edition), 2006, 25(1): 200-201,206
Authors:MA Gui-lan
Abstract:The development condition of the voluntary chain has been already ripe in China. But voluntary chain is oceangoing ship after all, and there are a lot of questions in the course of development in Chind. For example, the price advantage that the voluntary chain organization obtained is limited, the providing and delivering cost is still high, the management system of purchase alliance has disadvantage, sincere crisis appears in alliance, and so on. In terms of enterprises which join, leading enterprises, general headquarters and government separate,the article provides several suggestions to promote the development of voluntary chain in China.
Keywords:medium and small retailer  voluntary chain  price advantage  providing and delivering cost  
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