| 特许权市场的信息不对称及其对策措施 |
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| 引用本文： | 范大良,王学思. 特许权市场的信息不对称及其对策措施[J]. 海南大学学报(人文社会科学版), 2006, 24(2): 265-269 |
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| 作者姓名： | 范大良 王学思 |
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| 作者单位： | 北京师范大学珠海分校,特许经营学院,广东,珠海,519085;北京师范大学珠海分校,特许经营学院,广东,珠海,519085 |
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| 摘 要： | 特许权市场是典型的信息不对称市场,信息不对称幅度呈波动性增长,市场机制对信息不对称极为敏感。信息不对称会引起逆向选择、道德风险和交易成本增大等不良后果,从而抑制特许权市场的健康发展,甚至导致“市场失灵”。加强信号传递和适度引入市场规制可以减少信息不对称对特许权市场发展的影响,提高市场效率。
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| 关 键 词： | 特许权市场 信息不对称 规制 |
| 文章编号： | 1004-1710(2006)02-0265-05 |
| 修稿时间： | 2005-10-31 |
On Information Asymmetry in Franchise Right Market and Recommended Strategy |
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| FAN Da-liang,WANG Xue-si. On Information Asymmetry in Franchise Right Market and Recommended Strategy[J]. Humanities & Social Sciences Journal of Hainan University, 2006, 24(2): 265-269 |
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| Authors: | FAN Da-liang WANG Xue-si |
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| Abstract: | The franchise market is a typical information asymmetry market.And the system mechanism in franchise market is highly sensitive to information asymmetry.As a typical element of the franchise market,information asymmetry can lead to adverse selection,moral hazard,and high transaction cost and market failure.In order to improve the efficiency of franchise market,it is necessary to accelerate signaling and to strengthen market regulation. |
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| Keywords: | franchise right market information asymmetry regulation |
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