网络文化提升城市认同的路径探析

城市认同感体现着城市对于主体的凝聚力、感召力和吸引力,是城市文化和城市软实力建设的重要维度。网络媒介作为一种强势崛起的新的文化范式和传播范式,在城市认同感的构建中具有不可忽视的重要地位。要加强对于网络文化提升城市认同的路径和机制的研究,充分发挥网络文化在时间、空间、符号、仪式、共同体等维度对于城市认同的构建作用,促进网络所形构的城市记忆、城市地方感、城市符号、城市媒介仪式、城市共同体想象,增强网络主体与城市之间的情感、记忆和审美等纽带联结,使网络媒介成为构建城市认同、增进城市文化魅力和文化软实力影响效果的有效途径和方式。

Exploring the Way to Enhancing Urban Identity through the Internet

Urban identity is a cohesive,emotional and attractive force to the subject,as well as a key aspect of urban culture and a city’s soft power.As one strong emerging new pattern of culture and diffusion,internet media plays a very important role in the making of urban identity.There need to be more research into the path and mechanism of enhancing urban identity through the Internet.The contributive functions of internet culture in terms of time,space,symbol,ritual and community should be emphasized in order to promote urban memory,local identity,urban symbol,the ritual of urban media and the imagination of urban community which are constituted by the Internet.Also through maintaining the emotional,memorial and aesthetic linkages between the subject and the city,internet media shall become the effective way to enhancing urban identity and city’s cultural attractiveness.