| 青海省旅游市场营销策略初探——以海晏县为例 |
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| 引用本文： | 耿筱青,陈蓉. 青海省旅游市场营销策略初探——以海晏县为例[J]. 青海民族学院学报(社会科学版), 2011, 0(3): 149-152 |
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| 作者姓名： | 耿筱青 陈蓉 |
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| 作者单位： | [1]青海民族大学,青海西宁810007 [2]青海师范大学,青海西宁810008 |
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| 摘 要： | 从国内外旅游市场的特点出发,制定符合本地区旅游产品特点的营销策略,变区位劣势为区位优势,打破青海旅游产品营销的瓶颈,是促进青海旅游业快速、持续发展的主要途径。
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| 关 键 词： | 青海 海晏 旅游产品 市场营销 区位优势 |
Preliminary Research on Qinghai Tourism Marketing Strategy |
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| GENG Xiao-qing,CHEN Rong. Preliminary Research on Qinghai Tourism Marketing Strategy[J]. Journal of Qinghal Nationalities Institute(Social Sciences), 2011, 0(3): 149-152 |
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| Authors: | GENG Xiao-qing CHEN Rong |
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| Affiliation: | GENG Xiao-qing CHEN Rong |
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| Abstract: | This paper analyse tourism products of QingHai province and HaiYan county,discussed the marketing strategy of HaiYan county.The marketing strategy established according to the characteristics of international and domestic tourism market and in accordance with the characteristics of tourism products of this area.At the same time,In qinghai tourism products restrictive problem,this paper put forward the restrictive problem for change location disadvantages to advantagesl.The purpose is to break the bottleneck of qinghai tourism product marketing,and promote the development of qinghai tourism fast and long-term. |
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| Keywords: | tourism products marketing strategy location disadvantage |
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