Abstract: | What determines which manufacturing flexibility strategies are feasible and which are not? In this paper, I build both theoretical and empirical understanding of task‐environmental contingencies that may either enable or constrain the selection of various flexibility strategies. The special emphasis is on the various plant‐level actions that are used to seek manufacturing flexibility. Demand uncertainty and variability, technology, and competitive strategy emerge as the most important contingencies, although not in ways that are immediately apparent. Finally, managerial implications at both the corporate as well as manufacturing unit levels are discussed. |