Dynamic preference revelation and expression of personal frames: how Weibo is used in an anti-nuclear protest in China

This study explores the use of Weibo in a protest against a nuclear fuel processing plant in China. This study argues that social media play an important role in the development of protests in non-democratic societies through the mechanism of preference revelation, which blurs the boundary between offline protests and the individualized expression of preferences on social media. Of Weibo tweets which were posted prior to the occurrence of the offline protest, 11,788 protest-related were examined with the aid of a supervised machine learning technique. The results showed that the revelation of personal preferences in the form of individualized expressions of opposition were more common than mobilization and coordination, and such preferences were legitimized by the personal frames of risk and the distrust in government. The use of Weibo to mobilize potential opponents to the project, primarily by calling for the expression of opposition, was less frequent than the use of Weibo to express personal frames. Furthermore, the prevalence of Weibo usage changed dramatically. In the first few days of the protest, the revelation of personal preferences and personal frames of risk were prominent, whereas personal frames of distrust in government were common in the days leading to the street protest.