| 论新世纪企业实施关系营销的必要性 |
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| 引用本文： | 李昌凰.论新世纪企业实施关系营销的必要性[J].长江大学学报(社会科学版),2002(4). |
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| 作者姓名： | 李昌凰 |
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| 作者单位： | 荆州师范学院经济与管理学系 湖北荆州434020 |
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| 摘 要： | 关系营销是一种旨在建立和管理企业各种“关系”的营销理论。在新的竞争环境条件下 ,我国企业要求得生存和发展 ,就必须注重保持顾客 ,努力造就大量忠诚顾客 ;必须理顺所面对的日益增多的、复杂的对象间的关系 ,保持良好的发展环境 ;必须与同一价值链内的不同企业构建良好的合作伙伴关系 ,因此 ,实施关系营销是其必然选择
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| 关 键 词： | 关系营销 维系顾客 竞争环境 合作伙伴 |
The Necessity of Conducting Relationship Marketing in the New Century |
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| Li Changhuang.The Necessity of Conducting Relationship Marketing in the New Century[J].Journal of Yangtze University:Social Sciences,2002(4). |
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| Authors: | Li Changhuang |
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| Abstract: | Relationship marketing is a marketing theory of establishing and managing enterprise's all kinds of relationships.In the new competitive conditions the enterprises in China should attract customers,and retain lots of faithful customers;they must keep going the increasing complex relationships;they must keep good development conditions;they must build favorable cooperative partner relationships in the same value chains.Conducting relationship marketing is the one and only choice. |
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| Keywords: | relationship marketing keeping client competitive condition cooperative partner |
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