Gibt es die Generation Golf?

Florian Illies in his essay “Generation Golf” developed the thesis that traditional values are experiencing a revival among the generation born between 1965 and 1975. This thesis is read in the context of sociological theories of value change and empirically examined on the basis of time-series data. It can be shown, that “Generation Golf” as a clearly distinguished birth cohort with a specific value profile does indeed exist. Starting with “Generation Golf”, a process of averting from postmaterial values can be observed.