596 pp., $24.95 Otto Kleppner,Advertising Procedure,eighth ed,Prentice-Hall,Inc., Englewood Cliffs,N.J. (1983) |
| |
Authors: | Marshall L. Raines |
| |
Affiliation: | Department of Journalism and Mass Communications San Jose State University San Jose, Calif, USA |
| |
Abstract: | |
| |
Keywords: | |
本文献已被 ScienceDirect 等数据库收录! |
|