高校学报特色化与竞争策略选择

高校学报主要有专业特色、地域特色、文化特色以及边缘学科特色等,这些特色往往相互交叉,编辑部自身要具有明晰的编辑目的和编辑意图,需重点组稿,充分体现出学报自身的特色。高校学报特色化的竞争策略选择是:对学报的重新定位;与高校学科建设相互联系、相互促进、共同发展;注重品牌创建;实行产品与服务的差异化战略;提升受众对学报特色化的认知度。必须制定学报特色化的发展战略,探求发展的新思路,寻找改革的新突破,开创开放的新局面,积极探索学报特色形成的途径和形成的原则。

Characteristics and Competitive Strategy Selection of University Journals

University journals mainly have specialized characteristics,geographic characteristic,cultural characteristic,as well as boundary science characteristics.These characteristics are often intersected.Editorial department itself should have a clear editing purpose and intention,especially on solicit contributions.Characteristic of journals should be reflected fully.The competition strategy selection for university journals characteristic is: relocating the journals;mutual connection,promotion,and common development with other universities disciplines;focusing on brand building;introducing product and service differentiation strategy;improving cognition of audience to the characteristics of the journal.The characteristic development strategy of journal must be drawn up to explore new development ideas.The journal should look for new reformatory breakthroughs,create new situation of opening,and actively explore the ways and principles of journals characteristics.