| 基于新农村理念的农村消费市场营销策略研究 |
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| 引用本文： | 许以洪. 基于新农村理念的农村消费市场营销策略研究[J]. 长江大学学报(社会科学版), 2006, 29(4): 74-77 |
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| 作者姓名： | 许以洪 |
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| 作者单位： | 江汉大学,商学院,湖北,武汉,430056 |
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| 摘 要： | 党和国家的建设社会主义新农村战略使农村消费市场的潜力巨增,亟待开发。针对农村消费市场的特点,采用适合农村消费市场的营销策略,开拓农村消费市场,启动农村消费是社会主义新农村建设的重要内容,也是拉动经济可持续发展的重要途径。
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| 关 键 词： | 新农村 农村消费市场 营销策略 |
| 文章编号： | 1673-1395(2006)04-0074-04 |
| 修稿时间： | 2006-05-03 |
The Research on Rural Consumption Market's Marketing Strategy Based on "New Socialist Countryside" |
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| XU Yi-Hong. The Research on Rural Consumption Market's Marketing Strategy Based on "New Socialist Countryside"[J]. Journal of Yangtze University(Social Sciences), 2006, 29(4): 74-77 |
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| Authors: | XU Yi-Hong |
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| Abstract: | The rural consumption market usually refers to the market of villages,towns and countryside area.The strategy of reconstruction of socialism rural area promotes the huge potential rural consumption market,which is waiting for expanding.The reconstruction of socialism rural area consists of adopting marketing strategy,expanding and promoting rural consumption market and initiating countryside consumption,which is also the key ways to sustainable development of economy. |
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| Keywords: | new countryside rural consumption market marketing strategy |
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