| 做好高校招生宣传工作的实践与研究 |
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| 引用本文： | 谷进军,李英.做好高校招生宣传工作的实践与研究[J].河北科技大学学报(社会科学版),2005,5(4):97-100. |
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| 作者姓名： | 谷进军 李英 |
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| 作者单位： | 河北科技大学,河北,石家庄,050018;石家庄铁道学院,河北,石家庄,050043 |
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| 摘 要： | 高等教育的大众化和办学模式多样化必将引起激烈的生源竞争,尤其是优质教育资源的竞争。省级招办和高校必须结合本省、本校实际准确把握招生宣传的原则和对策,确定行之有效的招生宣传方法,以期在最大程度上给予考生指导,取得理想的宣传效果,提高生源质量。
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| 关 键 词： | 高校招生 招生宣传 实践 研究 |
| 文章编号： | 1671-1653(2005)04-0097-04 |
| 修稿时间： | 2005年8月12日 |
The Research and Practice on Enrolment Propaganda of Universities |
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| GU Jin-jun,LI Ying.The Research and Practice on Enrolment Propaganda of Universities[J].Journal of Hebei University of Science and Technology,2005,5(4):97-100. |
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| Authors: | GU Jin-jun LI Ying |
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| Abstract: | With the popularization of china's higher education and diversification of university mode, the sharp competition of student source has arisen and the competition of good education resource among examinees is drastic. Examination bureau of province and universities should carry out an effective countermeasure of propaganda, so as to give the examinees a whole guide, enhance the effect of propaganda and improve the quality of student source. |
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| Keywords: | university enrolment of students enrolment propaganda practice research |
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