湘西民俗旅游发展战略研究

湘西民俗旅游资源的开发应注意以下几个方面：一、依托湘西四大古镇，开发特色集市旅游。二、深度挖掘湘西特有的文化资源，打造品牌民俗旅游产品。三、整合旅游资源开发，树立和谐发展观。四、运用多元化的营销手段，扩大湘西民俗旅游的知名度和影响。五、优化旅游投资环境，拓宽融资渠道。开发过程中，应坚持开发的独特性、保护性、参与性、文化性、市场导向性、乡土性和古朴性的原则。

A Study on the Strategy of Developing the Folklore Tourism in Xiangxi

The folklore resources are the characteristic and superior tourism resources in Xiangxi.The development of the folklore tourism resources must be distinctive,protective,participatory,cultural,market-oriented,vernacular,primitive and natural.This paper illustrates Xiangxi folklore tourism strategies form five aspects,emphasizing that the folklore resources must be developed and exploited systematically and harmoniously so as to speed up the economic development in Xiangxi.