| 包装色彩系列化设计策略 |
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| 引用本文： | 王庆斌.包装色彩系列化设计策略[J].河南社会科学,2004,12(4):151-152. |
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| 作者姓名： | 王庆斌 |
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| 作者单位： | 河南工业大学,设计艺术系,河南,郑州,450052 |
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| 摘 要： | 在激烈的市场竞争中,包装的促销作用日益明显,包装系列化设计的应用越来越受到人们的重视。包装色彩系列化设计是包装系列化设计中最主要的一种形式,也是一种行之有效的具体包装设计策略。通过不同形式的色彩设计,企业可以达到对不同产品行销的目的。
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| 关 键 词： | 色彩 包装 系列化设计 |
| 文章编号： | 1007-905X(2004)04-0151-02 |
| 修稿时间： | 2004年6月10日 |
The Strategy of Series Color Design of Packaging |
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| Wang Qingbin.The Strategy of Series Color Design of Packaging[J].Henan Social Sciences,2004,12(4):151-152. |
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| Authors: | Wang Qingbin |
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| Abstract: | In the fierce market competition, the sales promotion function of packaging is becoming more and more obvious. The application of packaging series design is being more and more valued by people. The series color design of packaging is the most primary form of packaging series design. It is also an effective strategy of concrete packaging design. By using different form of color design, an enterprise can succeed in selling different products. |
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| Keywords: | color packaging series design |
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