首创全国普通高校策划学专业

西方的咨询业、策划业不断地向中国国内渗透,促使中国的策划业快速发展。面对越来越大的市场策划需求,三江学院抓住了激烈竞争的机遇,首创了策划学专业。五年来的策划学系形成了一整套的策划学的理论体系、教学体系和教学方法,特别是在理论教学和实践教学有机相结合中取得了最佳教学效果,从而培养出了一大批策划专业人才,得到了社会的认可和广泛好评。

Pioneering the Field of Strategic Planning Among Institutions of Higher Learning in China

In the face of challenges posed by the growing strength of foreign consul-tant and planning business in China,native consultancy saw a rapid growth in the last few years to compete for a better share of the market.This situation provided an excellent opportunity for Chinese universities and colleges to train consultants to meet the growing need for professionals in this field.In the last five years,Sanjiang University,which pioneered the field of strategic planning among Chinese universi- ties and colleges,has achieved remarkable success in this field in terms of theoretical framework,educational concepts and pedagogical methods.Over the years,its grad- uates have gained wide popularity and good reputation for their excellent performance in their jobs at different posts across the country and particularly for their outstand- ing ability to combine theory and practice.