内地赴港游客在深圳旅游消费行为研究

内地赴港游客是深圳市重要的旅游细分市场。本文对游客消费特征、购买行为、购后行为等方面进行研究,分析影响赴港游客在深圳消费行为的因素。研究表明,通过深圳的赴港游客有三分之一在深圳停留,并且以个人游的中青年游客为主,性别、年龄结构、职业、旅游目的影响他们的停留动机、停留时间和停留目的。所以,应提供便利的交通,提供丰富的产品组合,扩大酒店规模,拓宽营销渠道和开发潜在游客,以更好地针对内地赴港游客发展深圳旅游业。

Study On the Consumption Behavior in Shenzhen of Tourists from Mainland to Hong Kong

Tourists from mainland to Hong Kong are the major tourism segment market for Shenzhen.The research focuses on consumer characteristics,purchase behaviors and after-behaviors of purchase,and analyzes the consumer behavior factors.It shows one third of tourists to Hong Kong stay in Shenzhen,and the main group is the middle-aged and young tourists.The sex,age,profession and the purpose of tourism seem to be the major factor of their stay motivation,time and aim.Based on such analysis,it puts forward some feasi...