发挥微信在主流意识形态传播中的作用

微信的迅猛发展对我国的主流意识形态传播具有积极作用,它提供了主流意识形态传播的新渠道,增强了主流意识形态认知的深入度,丰富了主流意识形态即时互动性。但微信自身具有的传播特点也威胁着我国主流意识形态传播进程,它的自由传播威胁了主流意识形态安全,价值操纵模糊了主流意识形态形象,信息杂糅侵蚀了主流意识形态基础。我们必须积极抢占微信阵地,弘扬社会正能量;加强微信平台管控,推进微信法制化建设进程。

Playing the Role of WeChat in the Spread of Mainstream Ideology

The rapid development of WeChat plays a positive role in the spread of China＇s mainstream ideology. It provides a new channel for the spread of mainstream ideology enhances the cognitive of mainstream ideology and enriches the mode of in teractivity. On the other hand, the propagation characteristics of WeChat also threaten the communication process of main stream ideology. The free dissemination threatens the security of mainstream ideology; the manipulation of value blurs the image of mainstream ideology;, the information hybridity erodes the basis of mainstream ideology. We must seize the WeChat media actively, promote positive social energy, strengthen the manipulation of WeChat platform and promote the legal construction.