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商业地产开发的风险管理
引用本文:严培蓓.商业地产开发的风险管理[J].天津市财贸管理干部学院学报,2011,13(2):35-38,41.
作者姓名:严培蓓
作者单位:浙江财经学院,杭州,310018
摘    要:对商业地产科学地进行风险管理,是开发运营中确保商业地产项目成功的关键。风险管理的基本原则应同公司治理的整体思路保持一致,一方面要考虑规避不可控风险,另一方面要考虑如何控制和对冲可控性风险。同时,在其管理过程中必须考虑成本和负面影响。良好的风险管理需要实现关键风险动因的全覆盖,非关键风险动因的密切监视。风险管理是针对未来事项的先验性应对,因此,风险管理的根本是对战略规划的管理,进而实现有章可循的过程管理,从而确保结果的正面性。

关 键 词:商业地产  风险管理  前期调研  市场定位  产品设计  招商运营  财务方案

Risk Management of the Development of Commercial Real Estate
YAN Pei-bei.Risk Management of the Development of Commercial Real Estate[J].Journal of Tianjin Institute of Financial and Commercial Management,2011,13(2):35-38,41.
Authors:YAN Pei-bei
Institution:YAN Pei-bei(Zhejiang Financial and Economic College,Hangzhou 310018)
Abstract:Scientific Management is a key to ensure the success of developing and operating real estate program.The basic rules of risk management should accord to the overall thinking of the cooperation management,which are on one hand avoiding uncontrol risk,on the other hand thinking of how to control and offset the risk.Meanwhile,It is necessary to consider the cost and negative influence during the process.A sound risk management need to realize the cover of key factors of risk and close supervision of other fact...
Keywords:commercial property  risk management  earlier stage to survey and study  market positioning  product design  invite investment  financial plan  
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