SIMULATION AND THE CAPITAL ASSET PRICING MODEL: A COMMENT*

This paper challenges Lewellen and Long's contention that a Hertz-type simulation generates irrelevant data for the evaluation of capital expenditure opportunities. The conclusion is reached that an estimate of an asset's “own risk” may be a vital first step in estimating its covariance properties with the market index. A method of incorporating the information generated by simulation into the capital asset pricing model is also provided.