| 英文广告的词法分析 |
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| 引用本文： | 窦潇潇. 英文广告的词法分析[J]. 辽宁工程技术大学学报(社会科学版), 2006, 8(1): 93-95 |
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| 作者姓名： | 窦潇潇 |
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| 作者单位： | 辽宁广播电视大学,阜新分校,辽宁,阜新,123000 |
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| 摘 要： | 词汇的选择使用是英文广告创意的核心内容之一。从词法的角度出发,分析了单音节动词,评价性形容词在广告传情达意方面的使用特点,复合词、数词在浓缩信息,增强可信度方面的表现特色,变异拼写和外来语在利用人类思维特点创造想象空间方面的独特作用,以求为读者提供一些启示和思考。
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| 关 键 词： | 词法 广告 词汇 |
| 文章编号： | 1008-391X(2006)01-0093-03 |
| 修稿时间： | 2005-10-08 |
Analysis of morphology in English advertisement |
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| DOU Xiao-xiao. Analysis of morphology in English advertisement[J]. Journal of Liaoning Technical University(Social Science Edition), 2006, 8(1): 93-95 |
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| Authors: | DOU Xiao-xiao |
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| Abstract: | Selection and usage of words is one of the core aspects in English advertising.From the angle of morphology,this article first analyzes positive contributions of monosyllable verbs and evaluative adjectives related to advertisement expression.Then it discusses the important role of compounds and numeral in compressing information and in strengthening factuality.At last,the article analyses the effect of loanword and abnormal spelling in English advertisement.This article also tries to provide some enlightenment and thinking for readers in creating English advertisement. |
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| Keywords: | morphology advertisement words |
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