西方经济学中的信誉理论及其启示

信誉机制是保证契约诚实执行的重要机制,在现代市场经济中,信誉越来越成为影响现代企业成长的重要因素。在一个社会中,企业的信誉主要受博弈次数、产权和法律制度、竞争的环境以及政府行为的影响。信誉理论给我们的启示是:必须建立现代产权制度,加大对产权的保护力度;进一步消除垄断,引入更为开放的竞争政策;加快建立对失信者的惩罚机制;建立健全信息传输体系,发展我国的信用管理行业;政府应加强社会信用观念的培养,提高全社会的信用意识。

Reputation Theory in Western Economics and Its Apocalytpse

The mechanism of reputation is an important mechanism to ensure contract to be enforced. This paper argues that time of games, formal institutions such as property rights and law, competitive setting and government action are determinant factors that affect firm reputation. The policy implications of this paper are that modern property rights system should be established, administrative monopoly should be eliminated and exoteric competition should be introduced, stern punishment system should be found, industry of credit management should be developed and credit notion should be strengthened to boost social consciousness of credit.