| 试论当前我国媒体的运营模式 |
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| 引用本文： | 杨文琴.试论当前我国媒体的运营模式[J].西北第二民族学院学报,2009(4):130-132. |
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| 作者姓名： | 杨文琴 |
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| 作者单位： | 宁夏人民出版社,宁夏,银川,750001 |
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| 摘 要： | 当前我国的报纸、电视、广播和新闻网站几乎都面临着同质化竞争的困境，不同媒介产品的风格定位、版面设置、受众市场、新闻报道乃至广告模式等都大同小异。面对如此境况，不少媒体都投入了相当大的人力、财力、物力，去打造独家新闻，因而在增加了竞争力的同时，在一定程度上也导致了行业的无序竞争。
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| 关 键 词： | 我国媒体 同质化竞争 独家新闻 |
On Current Operating Mode of China's Media |
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| YANG Wen-qin.On Current Operating Mode of China's Media[J].Journal of The Second Northwest Institute For Ethnic Minorities(Philosophy and Social Science),2009(4):130-132. |
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| Authors: | YANG Wen-qin |
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| Institution: | YANG Wen-qin (Ningxia People＇s Publishing House, Yinchuan 750001, China) |
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| Abstract: | At present, newspapers, television, broadcast and news websites are virtually facing homogenized competition. These different media products are similar in style orientation, layouts, target readers, news reports and even advertising models. Faced with such situation, many media have been putting considerable human resources, fund and material to forge exclusive reports, which adds their competitive edge, but to some extent leads to competition out of order. |
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| Keywords: | media in China homogenized competition exclusive news reports |
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