论金庸武侠小说《鹿鼎记》中成功的公关人物韦小宝的人物形象

在中国的传统文化中,蕴藏着丰富的公关思想和公关实践。《鹿鼎记》中的公关先生韦小宝,在他的思想意识中,存在自觉或不自觉的公关理论与行为。他在处理人际关系时也是自觉或不自觉地用孔孟儒家和由墨家发展而来的江湖豪侠一直倡导的一条伦理道德原则来要求自己、规范自己,特别是义与和的儒家思想贯穿了他的整个公关思想,并在实践中体现出积极的意义。

The Successful Guangong Character of Wei Xiaobao in the Deer and the Cauldron

The traditional Chinese contains a wealth of theories and practice of public relations.In Master Wei’ s consciousness,who is good at deals with the public relations in The Deer and the Cauldron,there exists the theories and behavior of public relations consciously or unconsciously.In addition,when he deals with public relations,he demonds and regulates himself by the principle of ethics and morals.This principle is always advocated by the heroes,affected by the Confucian School and Mohist school.Especially it is the ideology of Confucian School-loyalty and harmony,that spans his whole thought of public relations,and embodies the positive means in practice.