浅论我国的国家形象及其塑造

国家形象是一个国家极其重要的无形资产,其定位和塑造直接影响对外政策的执行和国家利益的得失。国家形象及其塑造一方面与国家自身综合国力密切相关,又离不开国际传媒和舆论的塑造。我国应该充分利用国际传媒的作用,提高对外宣传水平,在国际社会上树立改革开放、政治稳定、民族团结、社会和谐的国内形象,又要高举和平、发展、合作的大旗,树立我国爱和平、要发展、求合作的国际形象。

On the Image of Our Country and its Shaping

The image of a country is an extremely important intangible assets of the country,whose orientation and shaping can directly influence the enforcement of diplomatic policies,and the gain and loss of the country's interests.The image of a country and its shaping relate closely to its own comprehensive power on the one hand,and can hardly depart from the shaping effect of international media and world opinions on the other.Therefore,our country should make full use of the great effect of international media and improre the level of propaganda to the outside world for the sake of our domestic image that sticks to reform and opening-up,enjoys political stability,national unity and harmonious society for one,and our international image,for another,that upholds the banner of peace,development and cooperation.