Cognitive rationality and alternative belief measures

In this article, we first examine the various criticisms of the probabilistic model. Then we introduce capacities in order to show that if a probability measure corresponds to anesthetizing the belief of the agent's knowledge, it is then possible to suggest another type of rationality—namely, being able to describe a wise and a rash behavior when facing risk—and therefore another model of belief under uncertainty. While trying to specify various alternative measures, possibility, necessity, and measures resulting from a triangular norm or from a triangular conorm, we finally try to define the field of application of the probabilistic model as well as a sign of the rationality choice: constraint of mass-unity for traditional rationality, and constraint of duality for the one we present.This article is a revised version of a paper presented during the FUR V Congress, Duke University, North Carolina, USA, June 10–13, 1990. I am indebted to Bertrand Munier, Alain Chateauneuf, Olivier Favereau, Jacques-François Thisse, Bernard Walliser, and Kip Viscusi for helpful comments on earlier versions of this article.