Abstract: | This paper discusses the idea of Isan (Northeastern Thai) ethnoregional identity, and its relationship with two major alternative ideas: Thai identity and Lao identity. Drawing on ethnolinguistic research, the paper argues that Isan identity is a problematic political construct, reflecting ambiguous self‐understandings and self‐representations on the part of Northeasterners. Northeasterners are engaged in a negotiation process about their relationships with Thai and Lao identities, relationships fraught with cultural, social and political ramifications. The study suggests a more nuanced appreciation of the ambiguities of Isan identity than has yet been proposed. |