| 论中小企业集群的区域营销 |
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| 引用本文： | 涂晓春. 论中小企业集群的区域营销[J]. 重庆交通学院学报(社会科学版), 2005, 5(1): 59-60,80 |
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| 作者姓名： | 涂晓春 |
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| 作者单位： | 湖北省社会科学院经济研究所 湖北武汉430077 |
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| 摘 要： | 中小企业集群现象已成为我国东南沿海区域经济快速发展的主流模式之一。在市场经济条件下,中小企业集群通过实施品牌战略、整合营销策略等区域营销活动,可以提升集群的整体竞争力,促使集群不断成长。
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| 关 键 词： | 中小企业集群 区域营销 品牌战略 营销策略 |
| 文章编号： | 1009-9794(2005)01-0059-02 |
| 修稿时间： | 2004-04-21 |
On the Local Marketing of Small and Middle-Sized Enterprise Group |
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| TU Xiao-chun. On the Local Marketing of Small and Middle-Sized Enterprise Group[J]. Journal of Chongqing Jiaotong University(Social Sciences Edition), 2005, 5(1): 59-60,80 |
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| Authors: | TU Xiao-chun |
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| Abstract: | The small and middle-sized enterprise groups have become one of the main patterns of the fast local economy develpment along the southeast coastline district in China. Under the condition of market economy, these groups can enhance their whole competitive power and promote their continual growth throngh the local marketing activities, such as carrying out the brand strategy, integrating the marketing stratagems etc. |
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| Keywords: | small and middle-sized enterprise group local marketing brand strategy marketing stratagem |
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