Predicting the decisions to vote and support unions in certification elections: An integrated perspective

This article develops and empirically tests a model of the dual decision-making process employees undergo to guide their behavior during organizing campaigns and elections. The model combines principles of risk-aversion theory with more traditional views that election decisions stem from cost-benefit analyses of union representation. Previous research lacks this integrated approach to the study of election behavior. Regression analyses on a sample of approximately 16,000 certification elections strongly supported the use of risk-aversion theory to predict employees’ willingness to formally participate in elections. Furthermore, we found that time exhibited a statistically significant, negative relationship with voting participation rates, the percentage of union votes, and union victories. The results also indicated that a saturation effect may exist for delays in the election process. Financial support for this research was provided by the Syracuse University Research Fund. The authors wish to thank two anonymous reviewers for helpful suggestions that significantly improved the paper.