感恩决策与大学校园感恩文化建设策略

近年来彭宇案"施恩负报"的影响导致小悦悦等社会冷漠事件不断发生,社会以及学校感恩文化氛围与中国优良传统感恩文化渐行渐远,感恩文化建设与感恩文化教育尤显紧迫和必要。本研究从行为决策出发,结合感恩心理特点分析大学生感恩决策中的体验效用、决策效用和预期效用对决策的影响,提出系统的校园感恩文化建设策略:以体验效用启发大学生"知恩",建设长期性校园感恩文化;以决策效用促进大学生"感恩",建设体验式校园感恩文化;以预期效用引导大学生"施恩",建设系统性校园感恩文化,为大学校园感恩文化建设与教育工作提供切实可行的策略与方法。

A Study on Gratitude Decision-making to Strengthen the Construction of the Campus Culture in Universities

The Accident of "Peng Yu" that the suitor don’t remember the gratitude and tried to fabricate lies resulted in multiplication of the discrimination of society,for instance the "Little Yue-yue’s" accident,which violated the excellent traditional culture of China.The problem about construction of the campus gratitude culture(CCGC) in universities and society gets more serious.Based on behavior decision and the gratitude,we brought forward specific strategies: the first,by enlightening college students "full of gratitude" by used experienced utility,we promoted the long-term CCGC;the second,by encouraging college students have gratitude with decision utility,we encouraged the undergraduates to experience in CCGC;the last,by guiding college students help others,we tried to orientate CCGC towards organic development.The purpose of the research is to offer effective methods to promote CCGC.