新创企业持续竞争优势的KCS模式研究

新创企业由于存在"新创立劣势"很难获得竞争优势,针对新创企业特点,通过理论分析和典型案例分析,认为知识、能力和战略是影响新创企业竞争优势的三个关键因素。新创企业需要沿着知识管理→能力演化→战略竞争的路径,内外兼修,动静结合。通过对市场知识和产品知识的吸收整合、转化应用、创造更新,积累大量经验;将这些知识演化为企业能力,并不断提升;在竞争过程中将无形的能力微观化为具体层面的动态竞争战略行动,从而对企业竞争优势产生直接的促进作用。

A Study on Persistent Competitive Advantages of the New Ventures Based on the KCS Mode

Because of the competitive disadvantages,the new ventures can hardly gain any superiority in the market.Aiming at new ventures features through theoretical analysis and case analysis,the knowledge,ability and the strategy are the three key factors to influence the new ventures competitive advantages.The new ventures should base on the study of general process of the knowledge management,capabilities evolution and strategic competition in dynamic environment.Through the market knowledge and products knowledge absorption integration,transformation and application,creating updated accumulation of experience,these knowledge evolution for enterprise’s foundation ability and dynamic capabilities will upgrade.In the competition process,devastating intangible microscopic ability into concrete dynamic competition strategic actions has a direct role in promoting competitive advantage for enterprise.