略论品牌国际竞争力的提高

品牌已经进入国际竞争时代,面对WTO的冲击和挑战,中国品牌必须尽快提高自己的国际竞争力.品牌的国际竞争力包括市场领导能力、稳定性、超越地理文化边界的能力等多种内涵和价格、质量、服务、信誉等多种决定因素.品牌竞争的提高路径应依据产品的生命周期,分别从价格、技术创新、营销策划等不同线路进行选择.中国品牌竞争力的战略思路要将重点放在技术创新和市场营销策划上.

On Enhancement about Chinese Brand's International Competitiveness

We have come into the era of brand's international competitive. Chinese brands must improve their own international competitiveness as quickly as possible so as to face challenge from WTO. The brand's international cometitiveness includes the ability of market leadership, stability, internationality and so on, and it is decided by the factors of price, quality, service and credit. The ways of enhancing brand's competitiveness need choice by price, technical innovation and marketing plan according to the life period of product. The strategy of Chinese brand 's competitiveness ought to put important points into technical innovation and marketing plan. The principle of occupying market is from domestic to overseas.