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| 构建市场营销专业学生创新思维和创新能力指标体系 | |
| 引用本文： | 韦恒,韦韧,肖南云.构建市场营销专业学生创新思维和创新能力指标体系[J].东北农业大学学报(社会科学版),2008,6(6):78-80. |
| 作者姓名： | 韦恒 韦韧 肖南云 |
| 作者单位： | 1. 东北农业大学,黑龙江,哈尔滨,150030 2. 北京邮电大学世纪学院,北京,102613 3. 哈尔滨金融高等专科学校,黑龙江,哈尔滨,150030 |
| 基金项目： | 东北农业大学工商管理教学团队的阶段性成果;是东北农业大学教育教学研究项目"市场营销专业培养学生创新思维和创新能力研究"的阶段性成果 |
| 摘 要： | 市场营销专业非常注重实践能力和创新能力，但由于长期以来受应试教育的影响以及忽视学生自主学习等诸多因素，很多市场营销专业的学生还缺乏创新精神，创新能力不强。本文阐述了市场营销专业学生创新思维与创新能力的特点，并提出了一系列评价指标，希望评价的过程和结果能成为激励大学生提高全面综合素质的动因。 |
| 关 键 词： | 市场营销专业 创新思维 创新能力 评价指标 |
Constructing Innovative Thinking and Innovative Ability Index System of Students in Marketing Major |
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| Wei Heng,Wei Ren,Xiao Nanyun.Constructing Innovative Thinking and Innovative Ability Index System of Students in Marketing Major[J].Journal of Northeast Agricultural University:Social Science Edition,2008,6(6):78-80. | |
| Authors: | Wei Heng Wei Ren Xiao Nanyun |
| Institution: | Wei Heng Wei Ren Xiao Nanyun (1.Northenst Agricultural University,Harbin Heilongjiang 150030,2.Century College of Beijing Post University,Beijing 102613,3.Harbin Financial Higher School,Harbin Heilongjiang 150030) |
| Abstract: | Marketing major places great emphasis on practical ability and the ability to innovate,but since a long time by the exam-oriented education,ignoring the impact of students self-learning and many other factors,many of the marketing major students still lack the spirit and ability of innovation.This paper de- scribed the characteristics of the marketing major students' creative thinking and innovative capacity,and made a series of evaluation indicators,hoping that the evaluation process and the results to be ... |
| Keywords: | marketing major innovative thinking innovative ability and evaluation index |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |