| 论产品定价法在餐饮经营与管理中的应用 |
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| 引用本文： | 吴宝宏. 论产品定价法在餐饮经营与管理中的应用[J]. 沈阳师范大学学报(社会科学版), 2003, 27(2): 63-65 |
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| 作者姓名： | 吴宝宏 |
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| 作者单位： | 沈阳师范大学旅游管理学院,辽宁沈阳,110036 |
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| 摘 要： | 定价是餐饮销售的重要环节,价格是否适当直接影响市场的需求变化和经营利润的大小,当然对其竞争地位影响也极大。在饭店各种促销手段中,唯有定价是不需要付出直接成本又能影响其利润水平的因素。
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| 关 键 词： | 餐饮定价 定价目标 定价法 |
| 文章编号： | 1000-5226(2003)02-0063-03 |
| 修稿时间： | 2002-10-15 |
On the Application of the Product Pricing Strategy in the Operation and Management of Catering Trade |
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| Abstract: | Food pricing is an important sector in catering trade. It will directly influence the variation of the market demand and the profit of restaurants, and their competitive status and capacity will be greatly influenced as well. Amongst the various marketing methods under the control of the restaurant enterprises, pricing is the only factor that can influence the level of profit without paying the direct cost. |
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| Keywords: | food pricing pricing goal pricing strategy |
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